Topic: WIPO

Insights

Choosing the right brand name

Strength of Trademarks A trademark is what makes one item or service distinguishable from another and in order for it to be effective, it usually has to be distinct from other marks and must have a quality which makes it stand apart. So true is the latter point, that a...

Extending Trademark Protection Overseas

One of the by-products of an increasingly-globalised world is the rapid increase in cross-border trade. A phenomenon which was hitherto limited to a handful of multinationals, has become standard practice today for a multitude of businesses, including SMEs.  One consideration which could be significantly more taxing on smaller businesses when...

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